Story perspectives
Name a Cockroach: Fund Conservation This Valentine’s Day!
1/31/2026
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Story summary
- Zoos across the United States promote a Valentine’s gift: naming a Madagascar hissing cockroach.
- The Bronx Zoo launched the program in 2011 to fund animal care and conservation.
- Donations range from $5 to $70 and include a digital certificate with upgrades.
- More than 60,000 Madagascar hissing cockroaches have been named, generating about $1 million for care, education, and global conservation.
