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French Connection Expands Globally Despite Sales Drop

1/31/2026

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Summary

Story summary

French Connection is pursuing global expansion after a tumultuous history.
The brand signed a licensing agreement with G-III Apparel Group to distribute in North America.
French Connection was founded in 1972 by Stephen Marks and faced competition from cheaper rivals.
After a £29 million rescue in 2021, French Connection now operates 10 UK stores and sells through various retailers, and despite a 10% sales drop in 2024, profits rose.

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Story summary

French Connection is pursuing global expansion after a tumultuous history.
The brand signed a licensing agreement with G-III Apparel Group to distribute in North America.
French Connection was founded in 1972 by Stephen Marks and faced competition from cheaper rivals.
After a £29 million rescue in 2021, French Connection now operates 10 UK stores and sells through various retailers, and despite a 10% sales drop in 2024, profits rose.