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Apple Revamps Mac Store for Customizable Builds Ahead of M5 Chips

1/31/2026

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Summary

Story summary

Apple Inc. has redesigned its online Mac store to offer build-to-order customization instead of pre-configured models.
Customers can choose display size, chip, memory, and storage for models such as the MacBook Pro.
The update aligns Mac purchasing with iPhones and iPads by prioritizing customization over standard configurations.
The changes may prepare for upcoming M5 Pro and M5 Max chips.

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Story summary

Apple Inc. has redesigned its online Mac store to offer build-to-order customization instead of pre-configured models.
Customers can choose display size, chip, memory, and storage for models such as the MacBook Pro.
The update aligns Mac purchasing with iPhones and iPads by prioritizing customization over standard configurations.
The changes may prepare for upcoming M5 Pro and M5 Max chips.