Remembering Peter Napolitano: The Legacy of "Produce Pete"

Peter Napolitano, widely known as "Produce Pete," passed away on January 26, 2026, at the age of 80 in Paramus, New Jersey. His son confirmed the news, although the cause of death was not disclosed. Napolitano was a prominent television personality who dedicated over three decades to educating viewers on selecting and preparing fruits and vegetables, drawing from his family's Italian immigrant heritage.

'Produce Pete,' who taught millions to pick perfect fruits and vegetables, dies at 80

Born on February 23, 1945, in Englewood, New Jersey, Napolitano was immersed in the produce industry from a young age. His father, an Italian immigrant, established the family business, and Napolitano began selling fruits and vegetables door-to-door at just five years old. He took over the family store, Napolitano’s Produce, in 1970, transforming it into a regional hub for fresh produce.

'Produce Pete,' who taught millions to pick perfect fruits and vegetables, dies at 80

Napolitano's television career began in 1989 when he appeared on a local talk show to discuss concerns about contaminated Chilean grapes. This led to his long-standing role on WNBC’s "Weekend Today in New York," where he became a beloved figure known for his practical advice and engaging personality.

'Produce Pete,' who taught millions to pick perfect fruits and vegetables, dies at 80

Throughout his television career, Napolitano shared valuable insights on produce selection. He advised viewers to look for a deep golden color in pineapples and taught them how to properly handle pumpkins to avoid breaking their stems. His mantra emphasized the importance of choosing fruits and vegetables that felt "heavy in the hand," a principle he often reiterated during his segments.

'Produce Pete,' who taught millions to pick perfect fruits and vegetables, dies at 80

Napolitano's influence extended beyond local television; he was parodied on "The Daily Show" and praised by notable figures such as comedian Tina Fey and actor Harrison Ford. He authored several books, including "Produce Pete’s Farmacopeia," which serves as a guide to selecting and preparing produce.

'Produce Pete,' who taught millions to pick perfect fruits and vegetables, dies at 80

NBC 4 New York honored Napolitano as a cherished member of its family, highlighting not only his expertise but also the personal stories he shared about his upbringing. His legacy is encapsulated in his famous sign-off: "If you eat right, you’re going to live right." He is survived by his wife, Elizabeth "Bette" Napolitano, two children, seven grandchildren, and several siblings.

'Produce Pete,' who taught millions to pick perfect fruits and vegetables, dies at 80

While many celebrated Napolitano's contributions to food education, some critics noted that his approach to produce selection, while practical, may have oversimplified the complexities of modern agricultural practices and food sourcing. Nonetheless, his ability to connect with audiences and make produce selection accessible remains a significant part of his legacy.

'Produce Pete,' who taught millions to pick perfect fruits and vegetables, dies at 80

• “If it feels like you’re holding a piece of paper,” — Peter Napolitano

‘Produce Pete’ Napolitano, a Fruit and Vegetable Celebrity, Dies at 80

Peter Napolitano's passing marks the end of an era for many who grew up watching his segments. His legacy as "Produce Pete" will continue to influence how people approach fruits and vegetables, ensuring that his teachings endure in kitchens across America.

'Produce Pete,' who taught millions to pick perfect fruits and vegetables, dies at 80