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Kia Faces 3.3 Trillion Won Loss Amid U.S. Tariffs

2/1/2026

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Summary

Story summary

Kia Corp. reported a 2025 loss of 3.3 trillion won due to U.S. tariffs.
Kia's fourth-quarter operating profit fell 32% to 1.8 trillion won.
The company posted revenue from electric and hybrid vehicles but faced tariffs and competition.
Kia plans to raise incentives and Europe spending by 10%, aiming for 11% sales growth.
In the U.S., the Telluride hybrid and Seltos are expected to lift sales by 5%.

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Story summary

Kia Corp. reported a 2025 loss of 3.3 trillion won due to U.S. tariffs.
Kia's fourth-quarter operating profit fell 32% to 1.8 trillion won.
The company posted revenue from electric and hybrid vehicles but faced tariffs and competition.
Kia plans to raise incentives and Europe spending by 10%, aiming for 11% sales growth.
In the U.S., the Telluride hybrid and Seltos are expected to lift sales by 5%.