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Japan Expands Overtourism Fight to 100 Regions by 2030

2/1/2026

39 7 Full Breakdown

Summary

Story summary

The Japan Tourism Agency (JTA) will expand its fight against overtourism from 47 to 100 regions.
The expansion supports a new tourism plan guiding policy through 2030.
The agency aims to maintain 60 million inbound visitors and raise repeat visitors from 36 to 40 million.
Inbound spending reached 9.5 trillion yen in 2025.
A final draft is expected for Cabinet approval in March.

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Story summary

The Japan Tourism Agency (JTA) will expand its fight against overtourism from 47 to 100 regions.
The expansion supports a new tourism plan guiding policy through 2030.
The agency aims to maintain 60 million inbound visitors and raise repeat visitors from 36 to 40 million.
Inbound spending reached 9.5 trillion yen in 2025.
A final draft is expected for Cabinet approval in March.