Drooid Logo
Back to today’s briefing

Story perspectives

Dubai Cookie Craze Sparks Sugar Tax Proposal in Korea

2/1/2026

23 3

1 of 1

Story summary
  • The Dubai chewy cookie has become a sensation in South Korea, priced at 5,000–10,000 won.
  • Jang Won-young (K-pop star) endorsed the dessert on social media.
  • Demand has led to a "Dubai Cookie Map" to help consumers find it.
  • Health experts warn about the dessert's high sugar and fat content.
  • South Korean President Lee Jae Myung proposes a sugar tax after a survey shows 70% support.