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Story summary
- Rising cacao and logistics costs push stores to offer cacao-free or local-chocolate options for Valentine’s Day.
- Matsuya department store launched a line of chocolates with local ingredients, reducing cacao content.
- Patisserie Couleur will sell chocolates made with Shinshu buckwheat and Shine Muscat grapes for 3,981 yen.
- Takashimaya stores offer cacao-free substitutes at lower prices.
- A recent survey shows consumers plan to spend over 10,000 yen on personal chocolate this year.
