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BYD Sales Plummet 30% Amid Rising Competition

2/1/2026

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Summary

Story summary

BYD Company Limited's vehicle sales fell 30.1% in January, the fifth straight decline, with global sales of 210,051 and 100,482 new energy vehicles.
Production fell 29.1%, a trend since July 2025.
Plug-in hybrids, which account for more than half of BYD's sales, declined 28.5%.
BYD targets 1.3 million overseas shipments for 2026, down from 1.6 million, as competition in China grows and subsidies for budget models shrink.

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Story summary

BYD Company Limited's vehicle sales fell 30.1% in January, the fifth straight decline, with global sales of 210,051 and 100,482 new energy vehicles.
Production fell 29.1%, a trend since July 2025.
Plug-in hybrids, which account for more than half of BYD's sales, declined 28.5%.
BYD targets 1.3 million overseas shipments for 2026, down from 1.6 million, as competition in China grows and subsidies for budget models shrink.