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Khaby Lame Sells Company for INR8,980 Crore Amid Controversy

2/1/2026

Summary

Lame Sells Company

Khaby Lame, the TikTok star, sold his brand management company Step Distinctive Limited to Rich Sparkle Holdings for about INR8,980 crore ($975 million).
The deal includes creating an AI-generated clone of Lame to enable multilingual content production.
Analysts question the deal's valuation and transparency after Rich Sparkle's stock showed sharp fluctuations.
Lame's past immigration issues in the United States resurfaced but apparently did not affect his brand.

Summary

Influencer Creates AI

The TikTok creator's wealth rose to €810 million, a 48-fold increase after selling voice and image rights.
The influencer, famous since 2020 with 360 million followers, signed with Rich Sparkle Holdings via Step Distinctive Limited to create an AI digital twin for multilingual content.
The arrangement raises ownership and consent concerns, echoing 2023 Hollywood strike over digital doubles.
The future of influencer marketing may hinge on balancing innovation with ethics.

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Lame Sells Company

Khaby Lame, the TikTok star, sold his brand management company Step Distinctive Limited to Rich Sparkle Holdings for about INR8,980 crore ($975 million).
The deal includes creating an AI-generated clone of Lame to enable multilingual content production.
Analysts question the deal's valuation and transparency after Rich Sparkle's stock showed sharp fluctuations.
Lame's past immigration issues in the United States resurfaced but apparently did not affect his brand.

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