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Hong Kong Aims for 50 Million Tourist Arrivals by Year-End

2/1/2026, 10:47:23 PM

Optimism Surrounding Lunar New Year Tourism

Hong Kong's Secretary for Culture, Sports and Tourism, Rosanna Law Shuk-pui, has expressed confidence that the city will welcome over 50 million visitors by the end of 2023. This optimism is particularly focused on the upcoming Lunar New Year "golden week," which runs from February 15 to 23. Law highlighted that the extended holiday period, lasting eight to nine days, is expected to encourage more mainland Chinese tourists to visit Hong Kong. She noted, “People will be able to spend time with family and still have time to travel afterwards,” indicating that the timing of the holiday could significantly boost visitor numbers.

Enhanced Celebrations and Attractions

To attract more tourists, Hong Kong is planning larger and more vibrant celebrations for the Lunar New Year. Law mentioned that this year's festivities would include an impressive fireworks display and enhanced activities organized by the Hong Kong Jockey Club. Additionally, the former Yau Ma Tei police station, which features an exhibition on classic Hong Kong crime films, will extend its opening hours to accommodate the influx of visitors during the holiday.

Broader Implications for the Tourism Sector

Achieving the target of 50 million visitors would mark a significant recovery for Hong Kong's tourism sector, which has faced challenges in recent years. The anticipated increase in tourist arrivals is seen as a crucial step towards revitalizing the local economy, which heavily relies on tourism. The government's efforts to enhance attractions and celebrations are part of a broader strategy to restore Hong Kong's status as a premier travel destination in Asia.

Criticism and Concerns

Despite the optimistic outlook, some critics have raised concerns about the sustainability of such a rapid increase in tourist numbers. They argue that the infrastructure may struggle to cope with the surge, potentially leading to overcrowding and diminished visitor experiences. Additionally, there are worries about the environmental impact of increased tourism on local resources.

Official Statements & Responses

In her statements, Law emphasized the importance of the Lunar New Year period for tourism, stating that the extended holiday would provide a unique opportunity for families to travel together. The government is committed to ensuring that the celebrations are memorable and that the tourism sector continues to recover.

Verbatim Quotes

  • “This year’s golden week holiday on the mainland will last longer than usual, for eight or nine days,” — Rosanna Law Shuk-pui, Secretary for Culture, Sports and Tourism

As Hong Kong prepares for the Lunar New Year, the focus remains on attracting visitors and revitalizing the tourism industry, with both optimism and caution shaping the narrative.