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Marvel Skips Super Bowl Trailers Amid Rising Costs

2/2/2026

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Summary

Story summary

As the Super Bowl approaches, Marvel Studios will not release trailers for Spider-Man: Brand New Day and Avengers: Doomsday.
The decision follows the high cost of Super Bowl ads, reaching $10 million for a 30-second spot.
Lionsgate and Disney will showcase trailers for projects, including a Michael Jackson biopic and The Mandalorian.
Despite Marvel's absence, trailers will still air during the event, leaving fans eager for Marvel's releases.

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Story summary

As the Super Bowl approaches, Marvel Studios will not release trailers for Spider-Man: Brand New Day and Avengers: Doomsday.
The decision follows the high cost of Super Bowl ads, reaching $10 million for a 30-second spot.
Lionsgate and Disney will showcase trailers for projects, including a Michael Jackson biopic and The Mandalorian.
Despite Marvel's absence, trailers will still air during the event, leaving fans eager for Marvel's releases.