Story perspectives

TV vs. Social Media: The Viewing Shift Unfolds

2/3/2026

Center

Media Platforms Compete

Cable viewership is declining as social media platforms compete with traditional television, with analysts noting YouTube captures significant TV viewing time.
Peacock and Paramount are experimenting with social media formats to adapt to changing viewing habits.
TikTok and Instagram are testing TV apps, blurring lines between social media and traditional media.
Experts warn that social media addiction could harm mental health and social skills, leading to community discussions.

Left

Influencers Promote Chia

The "chia seed challenge" trend on TikTok has influencers promoting weight loss and better gut health.
Experts warn that many health claims are exaggerated and urge verification of wellness advice on social media, including AI-generated content.
Professor Tama Leaver cautions against taking wellness guidance from social media at face value.
Dietician Amelia Harray notes chia seeds are nutritious but should be eaten mindfully to avoid digestive issues.

1 of 2

Media Platforms Compete

Cable viewership is declining as social media platforms compete with traditional television, with analysts noting YouTube captures significant TV viewing time.
Peacock and Paramount are experimenting with social media formats to adapt to changing viewing habits.
TikTok and Instagram are testing TV apps, blurring lines between social media and traditional media.
Experts warn that social media addiction could harm mental health and social skills, leading to community discussions.

1 / 2