Back to today’s briefing

Story perspectives

UK Embraces 'Damp January': Moderation Over Abstinence

2/3/2026

28 5

Center

UK Embraces Moderation

In January 2026, the United Kingdom shifted from "Dry January" to "Damp January," as many chose moderation over abstinence.
Waitrose reported a 25% decline in alcohol sales, less severe than the 42% drop in January 2022.
A Curion survey found 31% of the UK public preferred a damp approach, citing health motivations over willpower.
The trend signals growing acceptance of moderate drinking as a healthier lifestyle choice.

Right

UK Raises Spirits Tax

The United Kingdom raises spirits excise duty by 3.66%.
The increase is part of Chancellor of the Exchequer Rachel Reeves's Budget.
The UK now has the highest excise duty rates among G7 nations.
The UK Spirits Alliance warns that the tax burden accounts for 70% of a bottle's price, with 29% of pub owners fearing closure within a year.
Industry leaders urge prioritizing spirits sector support in the duty review.

1 of 2

UK Embraces Moderation

In January 2026, the United Kingdom shifted from "Dry January" to "Damp January," as many chose moderation over abstinence.
Waitrose reported a 25% decline in alcohol sales, less severe than the 42% drop in January 2022.
A Curion survey found 31% of the UK public preferred a damp approach, citing health motivations over willpower.
The trend signals growing acceptance of moderate drinking as a healthier lifestyle choice.

1 / 2