Mozilla Introduces AI Control Features in Firefox

Mozilla has announced that starting February 24, 2026, with the rollout of Firefox 148, users will have the ability to block all current and future generative AI features in the browser. This initiative aims to cater to users who prefer not to engage with AI functionalities. The new settings will include a “Block AI enhancements” toggle, allowing users to disable pop-ups and reminders related to AI features. Additionally, users can manage individual AI functionalities, such as translations, alt text generation in PDFs, AI-enhanced tab grouping, link previews, and a built-in AI chatbot that supports various services including ChatGPT and Microsoft Copilot.

Firefox will soon let you block all of its generative AI featuresFirefox is adding a switch to turn AI features off

The introduction of these AI controls aligns with Mozilla's broader strategy under the leadership of CEO Anthony Enzor-DeMeo, who took office in December 2025. Enzor-DeMeo emphasized the importance of choice in technology, stating, “AI should always be a choice — something people can easily turn off.” This approach reflects Mozilla's commitment to transparency and user autonomy in a competitive browser market increasingly influenced by AI technologies.

Firefox will soon let you block all of its generative AI features

In conjunction with the new features, Mozilla is also investing approximately $1.4 billion to support tech startups and nonprofits focused on making AI more trustworthy. Mark Surman, Mozilla's President, described this initiative as building “a rebel alliance of sorts” to counterbalance the influence of major AI players like OpenAI and Anthropic. This investment aims to promote AI transparency and responsible development practices.

Firefox will soon let you block all of its generative AI featuresFirefox is adding a switch to turn AI features off

While Mozilla's move to provide users with control over AI features has been generally well-received, some critics argue that the introduction of AI functionalities in the first place reflects a troubling trend in the tech industry. Concerns have been raised regarding the potential overreach of AI technologies and the implications for user privacy and data security. Critics emphasize that while choice is important, the very existence of these features may still pose risks.

Firefox will soon let you block all of its generative AI features

Mozilla's announcement highlights the company's responsiveness to user feedback, with Enzor-DeMeo stating, “Listening to our community, alongside our ongoing commitment to offer choice, led us to build AI controls.” Ajit Varma, Firefox’s Vice President of Product, echoed this sentiment, noting the diverse opinions among users regarding AI, stating, “We’ve heard from many who want nothing to do with AI. We’ve also heard from others who want AI tools that are genuinely useful.”

Firefox is adding a switch to turn AI features offFirefox will soon let you block all of its generative AI features

As Mozilla prepares for the launch of these AI control features, the company is expected to continue its investment in AI technologies while advocating for user choice and transparency. The upcoming rollout will be closely monitored by both users and industry observers to assess its impact on user experience and the broader browser landscape.

Firefox will soon let you block all of its generative AI features