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Apple Changes Mac Purchase Flow, Hinting at New Chips

2/3/2026

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Summary

Story summary

Apple removed pre-configured options from its online Mac purchase flow, requiring users to customize specs.
The change could complicate purchases for non-technical users and may signal future CPU–GPU configuration options.
Analyst Ming-Chi Kuo says Apple could adopt a new chip packaging process enabling CPU and GPU configuration, though this remains uncertain.
The MacBook Pro M5 Pro and Max variants are expected to launch soon.

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Story summary

Apple removed pre-configured options from its online Mac purchase flow, requiring users to customize specs.
The change could complicate purchases for non-technical users and may signal future CPU–GPU configuration options.
Analyst Ming-Chi Kuo says Apple could adopt a new chip packaging process enabling CPU and GPU configuration, though this remains uncertain.
The MacBook Pro M5 Pro and Max variants are expected to launch soon.