Back to today’s briefing

Story perspectives

Columbia Sportswear Unveils Unique Beer with Bear Feces

2/3/2026

50 6 Full Breakdown

Summary

Story summary

Columbia Sportswear is launching a limited-edition beer named Nature Calls for the Super Bowl.
The beer is a collaboration with Breakside Brewery and uses Bull Run River water from Oregon.
It includes bear feces collected from American black bears in Montana.
Nature Calls debuts on February 8 at the Super Bowl Players Tailgate in Santa Clara, California.
In 2021, a Finnish brewery produced a stout using geese poop.

1 of 1

Story summary

Columbia Sportswear is launching a limited-edition beer named Nature Calls for the Super Bowl.
The beer is a collaboration with Breakside Brewery and uses Bull Run River water from Oregon.
It includes bear feces collected from American black bears in Montana.
Nature Calls debuts on February 8 at the Super Bowl Players Tailgate in Santa Clara, California.
In 2021, a Finnish brewery produced a stout using geese poop.