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Viral Sydney Sweeney Video: CGI and License Issues Exposed

2/3/2026

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Summary

Story summary

Jeff Zarrinnam, head of the Hollywood Sign Trust, says CGI was used in a video showing Sydney Sweeney hanging bras on the Hollywood Sign.
The footage went viral after being recorded without permission.
The video was partially digitally altered because climbing the sign at night would be difficult.
Bras were removed shortly after filming.
The Hollywood Chamber of Commerce says that commercial filming requires a license that was not obtained.

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Story summary

Jeff Zarrinnam, head of the Hollywood Sign Trust, says CGI was used in a video showing Sydney Sweeney hanging bras on the Hollywood Sign.
The footage went viral after being recorded without permission.
The video was partially digitally altered because climbing the sign at night would be difficult.
Bras were removed shortly after filming.
The Hollywood Chamber of Commerce says that commercial filming requires a license that was not obtained.