Armed Robbery at Jewelry Store in Richmond, London

On Saturday morning, February 2, 2026, two armed robbers executed a brazen theft at the Gregory & Co. jewelry store located in Richmond, London, a street known for its appearance in the Apple TV+ series "Ted Lasso." The incident was captured on video, showing the robbers using sledgehammers to smash the store's front window, allowing them to access the jewelry inside.

Wild moment robbers smash jewelery store window on street made famous by ‘Ted Lasso’

The video footage reveals one of the masked assailants repeatedly striking the window with a hammer while the other reached through the broken glass to grab items. Employees of the family-run store attempted to intervene, with one reportedly trying to hit the robbers with a small box. Despite their efforts, the robbers successfully filled a large blue shopping bag with stolen jewelry and fled the scene as witnesses looked on in shock.

Two masked robbers raided a jewelry store in Richmond, London, using hammers to smash the display case, while the employees tried to stop them.Wild moment robbers smash jewelery store window on street made famous by ‘Ted Lasso’

Witnesses described the scene as chaotic, with the sudden appearance of the robbers causing panic among employees and bystanders. One employee recounted the moment the robbers arrived, highlighting the fear that gripped the area during the incident. The quick and violent nature of the robbery left many in the vicinity startled and concerned for their safety.

Two masked robbers raided a jewelry store in Richmond, London, using hammers to smash the display case, while the employees tried to stop them.

The Metropolitan Police confirmed that a number of items were stolen during the robbery but did not provide specific details regarding the value of the stolen goods. They reported that no injuries occurred during the incident, and as of Monday, no arrests had been made. The police are continuing their investigation into the robbery.

Two masked robbers raided a jewelry store in Richmond, London, using hammers to smash the display case, while the employees tried to stop them.

While the robbery itself has drawn significant attention, some community members have expressed concerns about safety in the area, particularly given its popularity as a filming location for "Ted Lasso." The incident has raised questions about the effectiveness of local law enforcement in preventing such crimes in well-trafficked neighborhoods.

Wild moment robbers smash jewelery store window on street made famous by ‘Ted Lasso’

There is currently a lack of detailed information regarding the exact number of items stolen and the estimated value of the jewelry. Additionally, the police have not disclosed any potential leads or descriptions of the suspects beyond their masked appearance.

Wild moment robbers smash jewelery store window on street made famous by ‘Ted Lasso’

“Employees tried to stop them by hitting them with a small box, but to no avail.” — Witness

Two masked robbers raided a jewelry store in Richmond, London, using hammers to smash the display case, while the employees tried to stop them.

“No injuries were reported. There have been no arrests,” — Metropolitan Police Statement

Wild moment robbers smash jewelery store window on street made famous by ‘Ted Lasso’

This incident highlights ongoing concerns about crime in urban areas and the challenges faced by local businesses in maintaining safety and security.

Two masked robbers raided a jewelry store in Richmond, London, using hammers to smash the display case, while the employees tried to stop them.