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HKTDC's Start-up Express International: Facilitating Market Access for Overseas Start-ups

2/3/2026, 11:11:11 AM

Overview of Start-up Express International

The Hong Kong Trade Development Council (HKTDC) launched the Start-up Express International programme in 2022 to enhance market access for overseas start-ups aiming to enter the Asian market, particularly the Greater Bay Area. This initiative pairs exhibition exposure with introductions to corporates, investors, and professional service providers through its “Start-in Hong Kong” support package. The programme focuses on non-Hong Kong registered start-ups that are under five years old and at the series A funding stage or earlier.

Selected Start-ups and Their Innovations

In December 2023, ten overseas technology start-ups were selected for the 2025 cohort of the Start-up Express International programme. These companies span various sectors, including health technology, green technology, artificial intelligence, hardware, and creative industries. Notable participants include:

  • abYcloud (UK, founded 2024): Developing an AI-driven platform for antibody drug discovery, targeting Asia Pacific pharmaceutical companies.
  • Stimuliver (Denmark, founded 2021): Innovating stem cell-derived liver implants for patients with liver diseases, with Hong Kong identified as a clinical market.
  • TAO Medi-Tech (Mainland China, founded 2023): Specializing in additive manufacturing for personalized orthopedic implants, with plans for a Hong Kong listing.
  • BioWraps (Vietnam, founded 2022): Producing biodegradable packaging materials from agricultural waste, targeting Northeast Asian markets.
  • Ecovolt Technologies (Singapore, founded 2025): Developing a cloud-native building operating system for real-time utility management, with Hong Kong as a priority market.

Programme Structure and Support

The Start-up Express International programme is designed as a commercial exposure initiative rather than a substitute for incubation or venture funding. Participants receive access to exhibitions, introductions to potential partners and investors, and support for company setup and market development. They are also offered membership in HKStartupSociety, a community platform connecting founders, investors, and ecosystem organizations.

Criticism and Opposition

While the programme aims to foster innovation and market entry, some critics argue that it may not provide sufficient long-term support for start-ups to establish sustainable operations in Hong Kong. Concerns have been raised regarding the effectiveness of the programme in translating initial exposure into sustained business growth.

Future Prospects

The next cohort of the Start-up Express International programme is expected to be announced at the HKTDC Entrepreneur Day in 2026. Observers are keen to see how the current companies leverage their initial exposure to develop sustained operations in the region.

Verbatim Quotes

  • “Hong Kong has been cited as an operational base, thanks to regulatory frameworks, capital market access and proximity to the Chinese mainland.” — HKTDC Representative
  • “Its system integrates scheduling, payments, patient communication and administrative automation, with features such as reminders and follow-ups handled automatically.” — CEO of Vita
  • “Its products are aimed at food, FMCG and logistics companies seeking alternatives to conventional plastics.” — CEO of BioWraps

The Start-up Express International programme represents a strategic effort by HKTDC to position Hong Kong as a hub for innovation and business development in Asia, with a focus on fostering international start-ups.