Story perspectives

Boycott Against Big Tech Gains Momentum Amid Controversy

2/3/2026

Summary

Story summary

The Resist and Unsubscribe boycott, launched by NYU marketing professor Scott Galloway, urges consumers to stop buying from ten major tech companies, including Amazon and Google, over perceived ties to the Trump administration's immigration policies.
The movement gained traction after incidents involving federal agents in Minneapolis, with hundreds of tech workers signing petitions.
Sustaining momentum remains a challenge.
Impact on targeted companies will be monitored throughout February.

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Story summary

The Resist and Unsubscribe boycott, launched by NYU marketing professor Scott Galloway, urges consumers to stop buying from ten major tech companies, including Amazon and Google, over perceived ties to the Trump administration's immigration policies.
The movement gained traction after incidents involving federal agents in Minneapolis, with hundreds of tech workers signing petitions.
Sustaining momentum remains a challenge.
Impact on targeted companies will be monitored throughout February.