Story perspectives

George Clooney Stars in Grubhub's Game-Changing Ad

2/3/2026

Summary

Story summary

George Clooney (actor) will debut in Grubhub's first Big Game ad, airing February 8, 2026.
Directed by Yorgos Lanthimos (director), the 30-second spot shows a lavish dinner party reacting to delivery-fee news.
Clooney's character proclaims "Grubhub will eat the fees" and notes no delivery or service charges on orders over $50.
The campaign signals a major shift in Grubhub's model to ease delivery costs and reduce customer frustration.

History

Historical Context

Grubhub's 2026 advertising campaign, which eliminated delivery fees on orders over $50, reflects a significant shift in its business model. This change follows the rapid growth of the food delivery market, which began in 2015 and saw a 20% annual increase, driven by competitors like Uber Eats and DoorDash. Celebrity endorsements, exemplified by George Clooney's involvement, further highlight evolving marketing strategies in this competitive landscape.

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Story summary

George Clooney (actor) will debut in Grubhub's first Big Game ad, airing February 8, 2026.
Directed by Yorgos Lanthimos (director), the 30-second spot shows a lavish dinner party reacting to delivery-fee news.
Clooney's character proclaims "Grubhub will eat the fees" and notes no delivery or service charges on orders over $50.
The campaign signals a major shift in Grubhub's model to ease delivery costs and reduce customer frustration.

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