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NASCAR Partners with USA Luge for Olympic Performance Boost

2/3/2026

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Story summary
  • NASCAR and USA Luge formed a collaboration to share technical expertise in exchange for marketing opportunities.
  • Eric Jacuzzi, Vice President of NASCAR's Engineering team, will help USA Luge with advanced computing techniques and material applications.
  • The partnership aims to boost performance ahead of the 2034 Winter Olympics in Utah.
  • This marks NASCAR's first venture into performance modeling for another sport, following a Leidos project to design a Lunar Terrain Vehicle.