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Disney Shifts Focus to Domestic Tourists Amid Decline

2/3/2026

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Story summary
  • Disney anticipates a decline in international visitors to United States theme parks, citing headwinds.
  • The decline stems from strict immigration policies and rising anti-U.S. sentiment.
  • In 2025, international tourism to the United States dropped 6%, while global tourism rose about 7%.
  • Despite lower attendance, Disney's parks generated approximately $10 billion in revenue.
  • Disney plans to focus on domestic tourists and expects growth despite declines in foreign visitors.