Story perspectives

U.S. Hotel Investments Surge 17.5% to $24 Billion

2/3/2026

Summary

Story summary

U.S. hotel investment rose 17.5% in 2025 to $24 billion, driven by private equity and improved debt markets, per Jones Lang LaSalle (JLL).
Key markets included New York City, Phoenix, and Washington, D.C.
Investments saw increased participation from high-net-worth individuals and foreign capital.
For 2026, JLL sees opportunities in World Cup host cities, while new hotel supply remains below historical averages to support asset performance amid rising labor costs.

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Story summary

U.S. hotel investment rose 17.5% in 2025 to $24 billion, driven by private equity and improved debt markets, per Jones Lang LaSalle (JLL).
Key markets included New York City, Phoenix, and Washington, D.C.
Investments saw increased participation from high-net-worth individuals and foreign capital.
For 2026, JLL sees opportunities in World Cup host cities, while new hotel supply remains below historical averages to support asset performance amid rising labor costs.