Story perspectives

NFL's First Fashion Editor Transforms Player Style Game

2/3/2026

50 11

Summary

Story summary

Kyle Smith, the NFL's first fashion editor, has transformed how players express themselves.
He began styling quarterback Joe Burrow in 2024, helping him prepare for Paris Fashion Week.
Smith emphasizes understanding each athlete's preferences to ensure they feel confident in their outfits.
Justin Jefferson has embraced fashion, attending high-profile events and showcasing his style.
The shift highlights the growing intersection of sports and fashion and expands the NFL's cultural reach.

1 of 1

Story summary

Kyle Smith, the NFL's first fashion editor, has transformed how players express themselves.
He began styling quarterback Joe Burrow in 2024, helping him prepare for Paris Fashion Week.
Smith emphasizes understanding each athlete's preferences to ensure they feel confident in their outfits.
Justin Jefferson has embraced fashion, attending high-profile events and showcasing his style.
The shift highlights the growing intersection of sports and fashion and expands the NFL's cultural reach.