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Healthy Food Sales Surge Amid Grocery Price Decline

2/4/2026

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Summary

Story summary

In January 2026, Britons bought more healthy foods as grocery price inflation fell to 4%.
Sales of fresh fruit and dried pulses rose 6% and cottage cheese sales surged by 50%, signaling demand for high-protein and high-fiber options.
Alcohol sales rebounded in January with an 11% week-over-week increase.
Own-label products accounted for a record 52.2% of grocery spending, while Lidl and Ocado grew and Asda and Co-op declined.

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Story summary

In January 2026, Britons bought more healthy foods as grocery price inflation fell to 4%.
Sales of fresh fruit and dried pulses rose 6% and cottage cheese sales surged by 50%, signaling demand for high-protein and high-fiber options.
Alcohol sales rebounded in January with an 11% week-over-week increase.
Own-label products accounted for a record 52.2% of grocery spending, while Lidl and Ocado grew and Asda and Co-op declined.