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JIVE Records Revived by Sony Music, Aims for Artist Growth

2/4/2026

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Summary

Story summary

Sony Music's RCA Records relaunches JIVE Records as a standalone label led by Mike Weiss and David Melhado, former UnitedMasters executives.
The revival honors JIVE's legacy and prioritizes artist development across genres.
JIVE was founded in 1981 and produced hits from Britney Spears and NSYNC.
JIVE will operate from Sony's New York headquarters.
RCA Chairman Peter Edge described the relaunch as a natural evolution for the iconic label.

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Story summary

Sony Music's RCA Records relaunches JIVE Records as a standalone label led by Mike Weiss and David Melhado, former UnitedMasters executives.
The revival honors JIVE's legacy and prioritizes artist development across genres.
JIVE was founded in 1981 and produced hits from Britney Spears and NSYNC.
JIVE will operate from Sony's New York headquarters.
RCA Chairman Peter Edge described the relaunch as a natural evolution for the iconic label.