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Story summary
- Wine sales fell 6.7% in the first half of 2025, contributing to stagnant beverage alcohol sales.
- Beer and spirits declined as well, but to a lesser extent than wine.
- The wine industry is emphasizing community through campaigns like Come Over October.
- Wine educators say sharing a bottle fosters social connections and counters digital isolation.
- The industry remains wary of sobriety movements, recalling temperance campaigns that influenced public sentiment.
