Story perspectives

ITV Opens Brooklyn Studio for Major Tournament Coverage

2/4/2026

Summary

ITV Launches Brooklyn Studio

ITV plc, the broadcaster, will establish a Brooklyn studio with Manhattan skyline views.
Mark Pougatch and Laura Woods will lead coverage, joined by Gary Neville, Ian Wright, and Roy Keane.
The British Broadcasting Corporation (BBC) will keep its team in Salford through quarter-finals, citing budget and environmental concerns.
The tournament will expand to 104 matches across the United States, Canada, and Mexico, with ITV airing 51 and the BBC 54.

Summary

ITV Covers World Cup

Niall Sloane, ITV's Director of Sport, highlighted the 2026 FIFA World Cup as the biggest in history.
ITV will broadcast the tournament live from the U.S., starting with Mexico vs. South Africa, and will air two of England's group matches, including their opener against Croatia.
The BBC will show England's match against Ghana and has first pick for the semi-finals.
Both networks will share rights to the final, with ITV airing three quarter-finals, ensuring extensive coverage for UK viewers.

History

Historical Context

The 1994 FIFA World Cup, held in the United States from June 17 to July 17, marked a significant turning point for soccer in North America, attracting over 3.5 million spectators. This success led to the establishment of Major League Soccer in 1993. The upcoming 2026 World Cup will expand to 104 matches across the U.S., Canada, and Mexico, further solidifying soccer's growing prominence in the region.

1 of 3

ITV Launches Brooklyn Studio

ITV plc, the broadcaster, will establish a Brooklyn studio with Manhattan skyline views.
Mark Pougatch and Laura Woods will lead coverage, joined by Gary Neville, Ian Wright, and Roy Keane.
The British Broadcasting Corporation (BBC) will keep its team in Salford through quarter-finals, citing budget and environmental concerns.
The tournament will expand to 104 matches across the United States, Canada, and Mexico, with ITV airing 51 and the BBC 54.

1 / 3