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Claudia Sulewski Signs with WME, Launches Beauty Brand

2/4/2026

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Summary

Story summary

Claudia Sulewski, a content creator and beauty founder, has signed with WME for representation across all areas.
She began as a beauty vlogger in 2009, amassing nearly seven million followers.
Sulewski made her film debut in I Love My Dad (2022) and stars in Apple TV+’s Shrinking.
She launched Cyclar in 2023, with Sephora online on February 21 and 500 stores by mid-March.

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Story summary

Claudia Sulewski, a content creator and beauty founder, has signed with WME for representation across all areas.
She began as a beauty vlogger in 2009, amassing nearly seven million followers.
Sulewski made her film debut in I Love My Dad (2022) and stars in Apple TV+’s Shrinking.
She launched Cyclar in 2023, with Sephora online on February 21 and 500 stores by mid-March.