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NFL Eyes $25 Billion Revenue with New Media Deals

2/4/2026

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Summary

Story summary

The NFL projects $25 billion in revenue and record viewership, the highest since 1989, as the Super Bowl approaches.
The league plans to negotiate new broadcast and streaming contracts soon, despite a $120 billion deal in its early years.
NFL Commissioner Roger Goodell and league executives say current media deals are undervalued compared with other sports.
Media analyst Rich Greenfield says new contracts could raise annual earnings by about 50%.

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Story summary

The NFL projects $25 billion in revenue and record viewership, the highest since 1989, as the Super Bowl approaches.
The league plans to negotiate new broadcast and streaming contracts soon, despite a $120 billion deal in its early years.
NFL Commissioner Roger Goodell and league executives say current media deals are undervalued compared with other sports.
Media analyst Rich Greenfield says new contracts could raise annual earnings by about 50%.