Full Breakdown
Super Bowl LX Ticket Prices Experience Significant Fluctuations
2/4/2026, 9:55:08 PM
Overview of Ticket Pricing Trends
As Super Bowl LX approaches, ticket prices for the highly anticipated matchup between the Seattle Seahawks and the New England Patriots have seen notable fluctuations. As of February 3, the cheapest ticket available on Vivid Seats is priced at $4,552, with a median ticket price of $7,497. This represents a decrease from the previous week, where the get-in price was $5,928 and the median price reached $9,827. The current average sold price of $9,338 for Super Bowl LX is projected to be the second-highest since Vivid Seats began tracking prices in 2015, only surpassed by Super Bowl LV, which had attendance limits due to COVID-19 protocols.
Recent Price Drops
In the days leading up to the game, ticket prices have dropped significantly. Reports indicate that the cheapest tickets were around $6,100 last week but have since fallen to approximately $4,828, marking a reduction of over 20%. This decline follows a broader trend where ticket resale prices have decreased by nearly $2,000 since the teams were finalized after Championship Sunday. The entry-level tickets were initially set at about $6,500 after the Seahawks secured their spot in the Super Bowl.
Historical Context
Historically, the team with the larger projected fan presence has often won the Super Bowl. However, recent trends suggest a shift; the team with the smaller projected fan percentage has won three of the last four Super Bowls. This year, Vivid Seats' Fan Forecast indicates that 61% of the crowd at Levi's Stadium will be Seahawks fans, a slight decrease from earlier projections.
Official Statements & Responses
Vivid Seats has noted that the current pricing trends reflect a bounce-back year for Super Bowl ticket costs, especially following last season's average sold price of $4,972, which was the lowest since 2019. The excitement surrounding the matchup, particularly after the Kansas City Chiefs' dominance in recent years, has contributed to increased interest and ticket sales.
Criticism & Opposition
Some analysts suggest that ticket resale sites may have overestimated the demand for this year's matchup, given that it features two different teams for the first time in three years. This perception of "Chiefs fatigue," stemming from their recent dominance in the Super Bowl, may have influenced ticket pricing dynamics.
What's Next
Super Bowl LX is scheduled for February 8 at Levi's Stadium in Santa Clara, California, with kickoff set for 3:30 p.m. PT. As the game approaches, further changes in ticket prices are anticipated, reflecting ongoing demand and market conditions.
Verbatim Quotes
- “According to ESPN Research, if the current average sold price for Super Bowl LX tickets holds as-is ($9,338), this year's average cost would be the second-most expensive for a Super Bowl since Vivid Seats began providing data in 2015.” — Vivid Seats
- “The team with the smaller projected percentage of fans has won three of the past four Super Bowls.” — ESPN Research
