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Story summary
- WeChat limited Yuanbao links from opening directly due to user complaints about disruptive sharing practices.
- The restriction affects Tencent Holdings' US$144 million promotional campaign to distribute 1 billion yuan in digital red packets.
- The campaign launched just four days earlier, aiming to leverage WeChat's vast user base.
- Alibaba launched its own cash-incentive campaign for the Qwen AI app, intensifying competition in the Chinese AI market.
