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Tesco's Welsh Signs Spark Demand for Cornish Language Labels

2/5/2026

26 5 Full Breakdown

Summary

Story summary

Shoppers at a Tesco branch in Cornwall found bilingual signs in Welsh instead of Cornish, labeling seafood as "bwyd môr" and sweet potato as "tatws melys."
A Tesco spokesperson acknowledged the mistake and said the signs have been removed.
Councillor Loveday Jenkin supported bilingual signage but insisted it should feature Cornish.
Jenkin noted the error could prompt a demand for Cornish language signs in supermarkets.

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Story summary

Shoppers at a Tesco branch in Cornwall found bilingual signs in Welsh instead of Cornish, labeling seafood as "bwyd môr" and sweet potato as "tatws melys."
A Tesco spokesperson acknowledged the mistake and said the signs have been removed.
Councillor Loveday Jenkin supported bilingual signage but insisted it should feature Cornish.
Jenkin noted the error could prompt a demand for Cornish language signs in supermarkets.