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Jess Coulter: First Female Director for Four Super Bowl Ads

2/5/2026

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Summary

Story summary

Jess Coulter, commercial director at O Positive Films, signed with Gersh for representation.
She is the only woman to direct four Super Bowl commercials, with the latest at Super Bowl LX.
Her background includes improv, acting, and directing, and she has worked with Demi Moore and Scarlett Johansson.
She directed the short film The Poster and previously served as an award-winning creative director at BBDO New York.

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Story summary

Jess Coulter, commercial director at O Positive Films, signed with Gersh for representation.
She is the only woman to direct four Super Bowl commercials, with the latest at Super Bowl LX.
Her background includes improv, acting, and directing, and she has worked with Demi Moore and Scarlett Johansson.
She directed the short film The Poster and previously served as an award-winning creative director at BBDO New York.