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Story summary
- Chery, the Chinese carmaker, is launching Lepas in the UK as its fourth brand, targeting younger families with battery and hybrid SUVs.
- Lepas follows Omoda and Jaecoo, aiming to fill a market gap.
- Chery has achieved a 5.3% market share in just 18 months.
- Chery is considering establishing a manufacturing plant in the UK to support localization strategy.
- The first Lepas model is expected to be unveiled in Q3 2026.
