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Ad Executive's Cancer Battle Sparks Colonoscopy Awareness Campaign

2/5/2026

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Summary

Story summary

André Ricciardi, a San Francisco advertising executive, is diagnosed with stage four colon cancer after neglecting a colonoscopy.
With director Tony Benna, Ricciardi creates a public service announcement to encourage viewers to prioritize screenings after age 45.
The film blends humor with poignant moments, portraying Ricciardi's treatment and emotional struggles, and concluding with a therapist advising his daughters to express sadness.

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Story summary

André Ricciardi, a San Francisco advertising executive, is diagnosed with stage four colon cancer after neglecting a colonoscopy.
With director Tony Benna, Ricciardi creates a public service announcement to encourage viewers to prioritize screenings after age 45.
The film blends humor with poignant moments, portraying Ricciardi's treatment and emotional struggles, and concluding with a therapist advising his daughters to express sadness.