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ESPN Signs Lily Shimbashi to Boost Youth Engagement

2/5/2026

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Summary

Story summary

Lily Shimbashi, founder of Sportsish, has signed a two-year, full-time content creator deal with ESPN.
The move aims to engage younger and female audiences, following ESPN's earlier hiring of Katie Feeney.
Shimbashi will produce original content across espnW and ESPN's social platforms, starting with the NFL Honors ceremony.
She has been part of ESPN's creator network since August 2025, reflecting ESPN's plan to adapt to changing media habits.

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Story summary

Lily Shimbashi, founder of Sportsish, has signed a two-year, full-time content creator deal with ESPN.
The move aims to engage younger and female audiences, following ESPN's earlier hiring of Katie Feeney.
Shimbashi will produce original content across espnW and ESPN's social platforms, starting with the NFL Honors ceremony.
She has been part of ESPN's creator network since August 2025, reflecting ESPN's plan to adapt to changing media habits.