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Far-Right Groups Hijack Educational Game Character Amelia

2/5/2026

50 9 Full Breakdown

Summary

Story summary

The character Amelia, created by Shout Out UK for an educational game, has been co-opted by far-right groups in the UK and Europe.
It has become a viral meme linked to anti-immigration sentiment, with extreme versions in niche communities promoting hate speech and dehumanizing imagery.
Matteo Bergamini, CEO of Shout Out UK, says the game addresses radicalization risks for ages 13 to 18.

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Story summary

The character Amelia, created by Shout Out UK for an educational game, has been co-opted by far-right groups in the UK and Europe.
It has become a viral meme linked to anti-immigration sentiment, with extreme versions in niche communities promoting hate speech and dehumanizing imagery.
Matteo Bergamini, CEO of Shout Out UK, says the game addresses radicalization risks for ages 13 to 18.