Rising Prices of Gim: South Korea's Seaweed Staple Faces Global Demand

Gim, a dried seaweed product integral to South Korean cuisine, is experiencing a significant price increase as its global popularity surges. Traditionally an affordable snack, the price of gim has risen from approximately 100 won ($0.06) per sheet in 2024 to over 150 won, marking a record high. Premium varieties are now priced at up to 350 won per sheet.

Why a global Korean craze is making seaweed more expensive

Historically regarded as a niche item, gim has transformed into a staple in both South Korean households and international markets. Lee Hyang-ran, a vendor with 47 years of experience, notes the shift in perception, stating that Western consumers once viewed gim as "something weird" but now actively seek it out. This change reflects a broader trend of increasing global interest in Korean cuisine.

Why a global Korean craze is making seaweed more expensive

South Korea is the world's largest producer and exporter of gim, with exports reaching a record $1.13 billion in 2025, according to the Korea Maritime Institute (KMI). The rising demand for gim across Asia, North America, and Europe has contributed to this growth, likening its importance to that of South Korea's semiconductor industry.

Why a global Korean craze is making seaweed more expensive

The rising prices of gim have raised concerns among consumers who have relied on it as an affordable snack. Lee Hyang-ran highlights the impact of these price increases on everyday consumers, emphasizing that the product's affordability is diminishing. This sentiment is echoed by many who fear that the rising costs may limit access to this traditional staple.

Why a global Korean craze is making seaweed more expensive

Industry experts acknowledge the dual-edged nature of rising prices. While increased demand is beneficial for producers, it poses challenges for consumers accustomed to lower prices. The Korea Maritime Institute has indicated that the trend may continue as global interest in Korean food grows, potentially leading to further price adjustments.

Why a global Korean craze is making seaweed more expensive

As the global demand for gim continues to rise, stakeholders in the South Korean seaweed industry are likely to explore strategies to balance production costs with consumer affordability. Monitoring market trends and consumer responses will be crucial in shaping the future of gim pricing and availability.

Why a global Korean craze is making seaweed more expensive

“Premium products now cost as much as 350 won per sheet,” — Lee Hyang-ran, Gim Vendor

Why a global Korean craze is making seaweed more expensive

“In the past, people from Western countries thought Koreans were eating something weird that looks like a piece of black paper,” — Lee Hyang-ran, Gim Vendor

Why a global Korean craze is making seaweed more expensive