Story perspectives

New GeneMax Tool Enhances Angus Breeding Decisions

2/5/2026

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Summary

Story summary

Commercial producers with Angus-based herds can use the GeneMax-enhanced Genetic Merit Scorecard (GMS) from AngusLink to assess calves' performance potential.
Troy Marshall of the American Angus Association says GeneMax Advantage improves GMS accuracy, enabling better breeding decisions.
GMS scores range 0–200, with an industry average of 100, and at least 10% of a producer’s herd must be tested.
The initiative aims to boost genetic progress and marketing for commercial cattlemen.

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Story summary

Commercial producers with Angus-based herds can use the GeneMax-enhanced Genetic Merit Scorecard (GMS) from AngusLink to assess calves' performance potential.
Troy Marshall of the American Angus Association says GeneMax Advantage improves GMS accuracy, enabling better breeding decisions.
GMS scores range 0–200, with an industry average of 100, and at least 10% of a producer’s herd must be tested.
The initiative aims to boost genetic progress and marketing for commercial cattlemen.