Full Breakdown
KUFO Returns to Portland Airwaves After 15-Year Hiatus
2/5/2026, 12:06:25 PM
The Rebirth of KUFO
Connoisseur Media has officially relaunched the rock radio station KUFO on 102.9 FM in Portland, Oregon, marking its return to the airwaves after a 15-year absence. The station previously operated at 101.1 FM until it exited the Active Rock format in 2011, allowing its frequency to be repurposed for the News-Talk station KXL. The absence of a dedicated Active Rock outlet in Portland has been felt since then, as the market has primarily supported Classic Rock and Alternative formats.
Community-Driven Decision
The decision to revive KUFO was influenced by local demand for a modern rock station. Program Director Ross MacLeod emphasized that the station aims to provide a unique listening experience, stating, “There’s nothing else like this in the market. KUFO is back to deliver the music people have been asking for – unapologetically.” Connoisseur Media's Senior Vice President of Programming, Keith Dakin, noted the resurgence of rock bands such as Sleep Token and Deftones, indicating a gap in the market for guitar-driven music. Dakin remarked, “No one in Portland is playing this type of music, so we thought, let’s bring back the station that did it so well originally.”
Launch and Community Engagement
The relaunch of KUFO was preceded by a series of on-air stunts designed to generate excitement within the community. On February 2, 2026, the station played Sonny & Cher's "I Got You Babe" on a continuous loop, referencing the film "Groundhog Day." This was followed by playing the Star Wars theme and Cantina Song, building anticipation for the official launch at midnight on February 4. Market Manager Mark Handwerger stated, “Bringing back this mega rock brand was a true team decision, driven by our people here in the market who know our listeners best.”
Why It Matters
The return of KUFO is significant for Portland's music scene, as it fills a void for fans of contemporary rock music. The station's commitment to providing a clutter-free listening experience aligns with the desires of local audiences who have long awaited a dedicated Active Rock station. The revival of such a historic brand not only caters to existing fans but also aims to attract new listeners who are eager for a fresh rock experience.
Official Statements & Responses
Connoisseur Media officials have expressed enthusiasm about the station's return, highlighting the importance of community feedback in their decision-making process. The team believes that KUFO's legacy and its new programming will resonate with listeners who have been underserved in the rock genre.
Verbatim Quotes
- “There’s nothing else like this in the market. KUFO is back to deliver the music people have been asking for – unapologetically. This station is built for listeners who want less clutter, fewer interruptions, and an incredible rock experience.” — Ross MacLeod, Program Director
- “When you have a legendary brand like KUFO sitting dormant, it only makes sense to bring it back,” — Keith Dakin, SVP of Programming
- “We listened closely to the community and trusted our instincts — it made the decision a no-brainer, this brand belongs on the air again!” — Mark Handwerger, Market Manager
The revival of KUFO represents a significant moment for Portland's radio landscape, promising to deliver a much-anticipated rock experience to its listeners.
