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Patriots Owner Launches $15M Ad Against Antisemitism

2/5/2026

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Summary

Story summary

New England Patriots owner Robert Kraft's Blue Square Alliance Against Hate launched a Super Bowl ad, "Sticky Note," to combat antisemitism.
The campaign aims to reach over 120 million viewers with a $15 million ad buy promoted through various media channels in the coming months.
The ad shows a Jewish student bullied at school and includes a peer replacing a degrading note with a blue square symbolizing unity.

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Story summary

New England Patriots owner Robert Kraft's Blue Square Alliance Against Hate launched a Super Bowl ad, "Sticky Note," to combat antisemitism.
The campaign aims to reach over 120 million viewers with a $15 million ad buy promoted through various media channels in the coming months.
The ad shows a Jewish student bullied at school and includes a peer replacing a degrading note with a blue square symbolizing unity.