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Amazon Pulls Melania Film After Controversial Marketing

2/5/2026

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Summary

Story summary

Amazon.com, Inc. withdrew the documentary Melania from the Lake Theater and Cafe in Lake Oswego, Oregon after the theater's marquee displayed humorous messages that upset the company.
Jordan Perry, the theater manager, said Amazon executives were displeased with a marketing approach aimed at a left-leaning audience.
The film earned $7 million in its opening weekend.
Perry noted the theater’s $196 contribution to Amazon was minimal.

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Story summary

Amazon.com, Inc. withdrew the documentary Melania from the Lake Theater and Cafe in Lake Oswego, Oregon after the theater's marquee displayed humorous messages that upset the company.
Jordan Perry, the theater manager, said Amazon executives were displeased with a marketing approach aimed at a left-leaning audience.
The film earned $7 million in its opening weekend.
Perry noted the theater’s $196 contribution to Amazon was minimal.