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Super Bowl LX: Wix and Squarespace Battle for Attention

2/5/2026

33 7 Full Breakdown

Summary

Story summary

Wix and Squarespace will compete for attention during Super Bowl LX on February 8, 2026.
Squarespace will air its 12th Super Bowl ad featuring Emma Stone (actress) promoting domain purchases with a cinematic approach.
Wix will debut its 'vibe coding' AI tool, Wix Harmony, targeting small business owners.
Ad slots cost between $8 million and $10 million, and brands seek to engage audiences with Wix's messaging and Squarespace's creative approach.

History

Historical Context

The Super Bowl has evolved significantly since its inception in 1967, becoming a major cultural event. In 2021, brands like Budweiser and Coca-Cola opted out of traditional ads, reflecting shifts in marketing strategies amid the COVID-19 pandemic. The average cost for a 30-second ad reached $5.5 million, highlighting the competitive landscape as companies increasingly prioritize digital engagement.

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Story summary

Wix and Squarespace will compete for attention during Super Bowl LX on February 8, 2026.
Squarespace will air its 12th Super Bowl ad featuring Emma Stone (actress) promoting domain purchases with a cinematic approach.
Wix will debut its 'vibe coding' AI tool, Wix Harmony, targeting small business owners.
Ad slots cost between $8 million and $10 million, and brands seek to engage audiences with Wix's messaging and Squarespace's creative approach.

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