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Smartphone Market Surges in 2025, Faces 2026 Decline

2/5/2026

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Summary

Story summary

In 2025, the smartphone market grew about 2%.
Apple increased its market share by 7% in 2025 and remained the largest brand at 19%.
Samsung increased its market share by 7% in 2025.
Nothing led overall with 86% growth, while Google Pixel grew 25%.
The market is expected to decline by 7% in 2026 due to memory shortages.

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Story summary

In 2025, the smartphone market grew about 2%.
Apple increased its market share by 7% in 2025 and remained the largest brand at 19%.
Samsung increased its market share by 7% in 2025.
Nothing led overall with 86% growth, while Google Pixel grew 25%.
The market is expected to decline by 7% in 2026 due to memory shortages.