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Impact of NIL Deals on NFL Draft Decisions

2/6/2026, 8:05:01 AM

Transformative Influence of NIL Agreements

The introduction of name, image, and likeness (NIL) deals has significantly altered the landscape of college sports, particularly influencing the decisions of top NFL draft prospects. Former NFL agent Ben Dogra highlighted the case of Oregon quarterback Dante Moore, who opted to remain in college rather than declare for the NFL Draft, a choice that may not have been made prior to the advent of NIL. Moore was projected to be a top pick, potentially as high as No. 2 overall to the New York Jets, yet he chose to stay in school, likely influenced by a lucrative NIL deal.

Financial Considerations for Players

Dogra noted that many players, especially those projected as mid-round picks, may find it financially advantageous to remain in college rather than enter the draft. He explained that the limited number of first and second-round picks means that players in those rounds often receive significantly higher contracts compared to their mid-round counterparts. This financial dynamic encourages players to weigh their options carefully, as some may earn more through NIL deals than they would as drafted players.

Case Studies: Ewers and Moore

Quinn Ewers, currently a quarterback for the Miami Dolphins, serves as a contrasting example. Ewers chose to enter the NFL Draft instead of pursuing a potentially lucrative NIL deal, which was reported to be around $7 million. He was ultimately drafted in the seventh round, signing a contract worth $4.3 million over four years, significantly less than what he might have earned had he opted to stay in college.

Changing Dynamics in Player-Agent Relationships

The NIL landscape has also transformed the relationship between players and agents. Although NCAA rules still prohibit players from signing with agents until after their final college game, the interaction dynamics have shifted. Agents are now engaging with players earlier in their careers, akin to practices seen in professional hockey. This early engagement presents both opportunities and challenges for agents, who must navigate the complexities of building relationships with players while managing expectations and outcomes.

Criticism of the Current System

Critics of the NIL system argue that it creates a "wild, wild west" environment, where the lack of continuity and the pressure to perform can lead to instability for both players and agents. Dogra expressed concerns that agents might oversell their capabilities, leading to potential losses in player relationships. The increased competition for talent, especially with the transfer portal's influence, complicates the recruitment landscape, making it difficult for agents to maintain long-term relationships with players.

Verbatim Quotes

  • “I think it still remains to be seen because it's still relatively new, but I think you're seeing, based on what happened with the quarterback at Oregon, Moore staying in school.” — Ben Dogra, Former NFL Agent
  • “In four years, he might be out of the league because you don't get the same amount of chances as a late-round pick as you do as a first-round pick.” — Ben Dogra, Former NFL Agent
  • “It's the wild, wild west as I say because if you go early and you cultivate that relationship, you could get stale and old," Dogra said.” — Ben Dogra, Former NFL Agent

The emergence of NIL deals has reshaped the decision-making process for college athletes contemplating the NFL Draft, introducing new financial incentives and altering traditional player-agent dynamics. As this system evolves, its long-term implications for college sports and professional leagues remain to be fully understood.