1 of 1
Story summary
- PepsiCo announced price reductions of up to 15% on Lay’s, Doritos, Cheetos, and Tostitos ahead of the Super Bowl to address consumer affordability concerns.
- The price cuts do not affect product sizes or quality.
- Retailers will set final prices that may vary by store.
- The strategy follows a decline in snack volumes as consumers shift to cheaper alternatives.
