Story perspectives

SEC Announces Record $1.03 Billion Revenue Distribution for 2024-25

2/6/2026

Summary

Story summary

The Southeastern Conference announced a $1.03 billion revenue distribution for the 2024-25 fiscal year, up $200 million.
Each of the 16 member schools will receive $72.4 million, with Texas receiving $12.1 million and Oklahoma $2.6 million.
Southeastern Conference Commissioner Greg Sankey said the revenue sharing supports elite athletics and opportunities for student-athletes.
The distribution includes $37.4 million retained by playoff and bowl game participants.

History

Historical Context

The Southeastern Conference (SEC), established in 1932, has evolved significantly, particularly after the 1984 Supreme Court ruling in NCAA v. Board of Regents, which allowed conferences to negotiate their own television contracts. In 2024, the SEC announced a $1.03 billion revenue distribution, with Texas and Oklahoma joining as members, reflecting the conference's financial growth and impact on college athletics.

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Story summary

The Southeastern Conference announced a $1.03 billion revenue distribution for the 2024-25 fiscal year, up $200 million.
Each of the 16 member schools will receive $72.4 million, with Texas receiving $12.1 million and Oklahoma $2.6 million.
Southeastern Conference Commissioner Greg Sankey said the revenue sharing supports elite athletics and opportunities for student-athletes.
The distribution includes $37.4 million retained by playoff and bowl game participants.

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